Make it easy to buy things, if you are selling them! That is the excellent advice in this ecommerce article, boiled down to its essence. Don’t confuse your visitor, make it easy to navigate and easy to return to shopping. Let them see what is in their cart. Make it crystal clear how to contact you, what your return policy is, and give them a hint about shipping costs. Of course, page load times are always crucial to conversions: “Four in 10 Americans give up accessing a mobile shopping site that won’t load in just three seconds (which is roughly the time taken to read to the period at the end of this sentence).”
Bonobos has an excellent shopping cart, and actually just an excellent site in general. Walmart isn’t too shabby (you doubtless know this but I am still amazed at the different sites for different countries. I guess a different aesthetic appeals to Americans vs. Canadians…)
What do you look for in a shopping experience? Do requirements to sign up for a membership or an account drive you away? Do you appreciate or resent (one vote for resent, over here) the “You May Also Be Interested In” suggestions after you put something in your cart?